Attendance Marketing Program

 

The key to substantial numbers of qualified visitors attending a trade show is its advertising communications program. We have the program!

 

Advertising
Expoplast 2008 will be running a series of full page ads in Canada’s three leading industry publications, Plastics in Canada, Canadian Plastics and Plastiques et Moules with a combined reach of over 21,000 industry professionals, prospective attendees. Their combined readership covers every aspect of this diverse industry. In addition to paid-for-advertising there will be substantial editorial coverage in these magazines and other relevant business publications.

 

Direct Mail
A series of direct mail pieces will be sent to over 100,000 pre-qualified industry decision makers and decision influencers.

 

Electronic Attendance Marketing
Multiple waves of e-mail broadcasts will blanket the entire industry with personalized e-mails being sent to key individuals on targeted databases.

 

Expoplast 2008 Website
All event promotion will prominently feature the show website www.expoplast.org where attendees can discover, in an exciting interactive way, why it is important they attend. In addition to general event information the site will feature product previews, press releases, show highlights, and the ability to register online. The Expoplast 2008 website will also be linked to the CPIA website www.cpia.ca and various industry sites.

Exhibitor Pass Distribution  
Exhibitors will be provided with more than 40,000 free and discount passes for distribution to their customers and prospects.

 

Government Promotion
The event will receive support from government trade offices promoting attendance and foreign buying missions.

 

Seminars And Workshops
An intensely promoted professional development program organized by IMI and SPE including advanced seminars and workshops at Expoplast will contribute to overall awareness building for the event.

 

CPIA Event Promotion
CPIA the industries association and organizers of Expoplast will use its considerable communications resources to reach all sectors and regions of this vast industry with information and directions on how to attend and participate in this significant industry event.